GCA CONSULTING was established in 1994 as a strategic planning firm to provide direction for companies venturing south to Latin America with the advent of NAFTA.

In 1995 the firm began to get involved with its clients on US based research, marketing and advertising projects, and has since transformed into a specialized research and strategic planning firm catering to the marketing and advertising industries.

Expertise developed over 35+ years working with major corporations, advertising agencies and research companies in the USA, Mexico and Latin America.

Our goal is to uncover insights and provide direction to help assure that marketing and advertising programs developed are strategically correct.

We have performed work in many different product and service categories as well as among specialized audiences directly for companies and organizations or through their advertising agencies, public relations, research and other consulting firms.

While most of our work incorporates Qualitative research, we also partner with specialized Quantitative research firms when needed.

We provide complete turn-key or a la carte research services, recommending the best research approach and methodology based on the research objectives and available budget.

Our Fees are determined by the scope of the project assignments.

Many clients find our bilingual and bicultural capabilities in our Focus Latino division (established in 1996) to be most productive, time and cost efficient when doing both General Market and Hispanic research.

In 2009 the Forever Young! division was opened to service the maturing Baby Boomer market.

We guarantee the quality of our work because we, the partners, are personally involved in each and every project from beginning to end.

CHANGE is the only marketing constant, reflected in the consumers' changing feelings, attitudes & habits, and affected by competitors' efforts to attack your brand and attract your consumer over generations - a hazard to be avoided.

To maintain a competitive edge, MARKETING must always keep up with the changing market conditions and this entails talking to the consumer on an ongoing basis to identify relevant INSIGHTS that can trigger a different positioning, communications strategy or even a promotional or new product idea.

An INSIGHT is not a fact - it is an attitude and/or feeling - and a meaningful INSIGHT is one that results in consumer behavior that culminates in trial of a product or service, repeat or increased purchase and ultimately brand loyalty.

But identifying INSIGHTS is not easy - it is a CHALLENGE that requires time, patience, open-mindedness, creativity and experience to dig these out of the consumer; and this is how GCA Consulting expertise can make a difference.

We have the marketing, advertising, research and behavioral science expertise needed to assist our clients in developing their marketing & advertising strategies to keep current customers and win new customers.