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GCA ConsultingResearch & Strategic
 
Advertising Communications
Consumer Behavior
Consumer Segmentation
New Product Development & Packaging


CHANGE is the only marketing constant, reflected in the consumers' changing feelings, attitudes & habits, and affected by competitors' efforts to attack your brand and attract your consumer over generations. We have the marketing, advertising, research and behavioral science expertise needed to assist our clients to find the best pathway to develop their marketing & advertising strategies to keep current customers and win new customers.
 






GCA CONSULTING was established in 1994 as a strategic planning firm to provide direction for companies venturing south to Latin America with the advent of NAFTA.

In 1995 the firm began to get involved with its clients on US based research, marketing and advertising projects, and has since transformed into a specialized research and strategic planning firm catering to the marketing and advertising industries.

Expertise developed over 35+ years working with major corporations, advertising agencies and research companies in the USA, Mexico and Latin America.

Our goal is to uncover insights and provide direction to help assure that marketing and advertising programs developed are strategically correct.

We have performed work in many different product and service categories as well as among specialized audiences directly for companies and organizations or through their advertising agencies, public relations, research and other consulting firms.

 

While most of our work incorporates Qualitative research, we also partner with specialized Quantitative research firms when needed.

We provide complete turn-key or a la carte research services, recommending the best research approach and methodology based on the research objectives and available budget.

Our Fees are determined by the scope of the project assignments.

Many clients find our bilingual and bicultural capabilities in our Focus Latino division (established in 1996) to be most productive, time and cost efficient when doing both General Market and Hispanic research.

We guarantee the quality of our work because we, the partners, are personally involved in each and every project from beginning to end.







Guy C. Antonioli  
Born in USA, raised in South America & Mexico City - completely bilingual and bicultural. Graduate of The Wharton Business School 1975, with majors in Marketing, Research & International Business.

Seasoned executive with 35+ years of marketing, advertising & research experience. Held research & marketing positions at Cyanamid and 3M Company thru 1980. Moved into international advertising, with D'Arcy in 1980 and then IPG's Campbell-Ewald (1985) and McCann-Erickson (1988).

Founded GCA Consulting (1994) and Hispanic division Focus Latino (1996).

Extensive experience in the automotive, beer & spirits, financial, packaged goods and retail categories.
Founder        






CHANGE is the only marketing constant, reflected in the consumers' changing feelings, attitudes & habits, and affected by competitors' efforts to attack your brand and attract your consumer over generations - a hazard to be avoided.

To maintain a competitive edge, MARKETING must always keep up with the changing market conditions and this entails talking to the consumer on an ongoing basis to identify relevant INSIGHTS that can trigger a different positioning, communications strategy or even a promotional or new product idea.

An INSIGHT is not a fact - it is an attitude and/or feeling - and a meaningful INSIGHT is one that results in consumer behavior that culminates in trial of a product or service, repeat or increased purchase and ultimately brand loyalty.

But identifying INSIGHTS is not easy - it is a CHALLENGE that requires time, patience, open-mindedness, creativity and experience to dig these out of the consumer; and this is how GCA Consulting expertise can make a difference.

We have the marketing, advertising, research and behavioral science expertise needed to assist our clients in developing their marketing & advertising strategies to keep current customers and win new customers.








   
         
Advertising Evaluations
Communication Checks
Copy Testing
Positioning & Concept
Development Testing
Pre & Post Advertising Awareness
  Attitude, Awareness & Usage
Brand Equity & Image Studies
Customer Segmentation
Media Studies
Tracking Studies
  Brand Name Generation & Testing
Corporate Branding & Identity
New Products & Line Extensions
Packaging Design & Graphics Evaluation
Product Concepts
Product Trial & Evaluation
Taste Tests


     
         
Advertising Consultation
Advertising Communications Planning
Marketing Strategy Development
Market Research Design & Execution
New Product Development
New Business Development
Product Line Extensions
  Brainstorming & Idea Generation
Employee Satisfaction & Motivation
Programs
Facilitation of Business 2 Business
Sessions.
   






   
         
- Focus Groups & Mini Groups
- In-Depth Interviews (IDIs), Dyads & Triads
- Consumer & Trade On-the-Street Interviews
- Telephone IDIs
- Quanti-Quali Sessions
- Ethnography (In-Homes, Shop-Alongs & On-Premise)
  - In-Home Interviews
- Mall & Retail Intercepts
- Online Surveys
- On Premise Exit Interviews
- Personal Interviews
- Telephone Surveys
  - Business
- Consumer
- Trade





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GCA Consulting | Advertising Marketing & Research Consulting | 720 Barton Creek Blvd. Austin, TX 78746
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