GCA CONSULTING was established in 1994 as a strategic planning firm to provide direction for companies venturing south to Latin America with the advent of NAFTA.
In 1995 the firm began to get involved with its clients on US based research, marketing and advertising projects, and has since transformed into a specialized research and strategic planning firm catering to the marketing and advertising industries.
Expertise developed over 35+ years working with major corporations, advertising agencies and research companies in the USA, Mexico and Latin America.
Our goal is to uncover insights and provide direction to help assure that marketing and advertising programs developed are strategically correct.
We have performed work in many different product and service categories as well as among specialized audiences directly for companies and organizations or through their advertising agencies, public relations, research and other consulting firms.
While most of our work incorporates Qualitative research, we also partner with specialized Quantitative research firms when needed.
We provide complete turn-key or a la carte research services, recommending the best research approach and methodology based on the research objectives and available budget.
Our Fees are determined by the scope of the project assignments.
Many clients find our bilingual and bicultural capabilities in our Focus Latino division (established in 1996) to be most productive, time and cost efficient when doing both General Market and Hispanic research.
We guarantee the quality of our work because we, the partners, are personally involved in each and every project from beginning to end.